If you want to expand the reach of your brand or your business, you obviously have to market it. You can do so by traditional means or digitally, or a combination of both. But when it comes to marketing — especially effective online marketing for law firms — is it better to do it in-house or outsource the work to a marketing agency? WebsLaw understands what it takes to get your law firm more visible on the web, no matter what state you are in. They also know there are a few factors that come into play when deciding which route to take. Each has their advantages and drawbacks. Here are a few pros and cons of in-house marketing vs. using a marketing agency.
In-house marketers have a firm grasp of the company’s history, vision, goals, etc. They are better suited to create content that goes along with the brand, targets their clientele, and incorporates the company’s mission.
Once you hire someone in-house and they understand what your company and brand are about, you can have think tanks to come up with ideas for marketing. You also have any technical assistance you need at your fingertips. This can make it easier when you need to have contributors at your disposal or on the go.
Being in-house makes it easier to get ideas and projects approved in a timely fashion. It works well with smaller companies; larger companies may have a rigorous process when it comes to getting approvals, so in some cases it really isn’t a factor.
But there are a few drawbacks. It may be difficult to find the talent you need. In-house marketers can only be so objective. They won’t have any other projects or examples to compare their work to. And of course, they need time to learn the ins and outs of the company or the brand.
If you hire WebsLaw, they are proficient in effective online marketing for law firms. You do not need to waste time hiring, assessing and determining whether the person you brought on board lives up to your expectations. You also get the collective wisdom of an entire team at your fingertips. They have no doubt been through practically every scenario that can be thrown at someone, and dealt with them as a team. And to top it off, you get added skill sets you may not even know you need (designers, PR specialists, writers, researchers, etc.).
You get an outsider’s perspective when you work with an online marketing agency. You and your team may only see your product, company or brand from one side, but fresh eyes could open up new possibilities. The skilled staff at WebsLaw collectively have decades of experience in effective online marketing for law firms.
Online marketing agencies also have relationships with other sources that could benefit you. They may an even broader reach for the audience you are targeting, or access to a totally new audience you never thought of. They have spent years building these relationships which could benefit you overall.
A couple of drawbacks for online marketing agencies include a learning curve. Since they are outsiders, they will need time to familiarize themselves with your company or brand. They may also have less control. It is hard for the company to give up all control of a project. Sometimes it can cause a delay in productivity by the online marketing agency. There needs to be a balance between the agency taking control, but also keeping you in the loop.
If you want effective online marketing for your law firm, give WebsLaw a call for a consultation. They represent many law firms from Coast to Coast. Do not leave your law firm at a disadvantage. Give them a call today.