The first 27 seconds of this clip was my Uber driver. The gentleman driving me in his vehicle was very nice. I asked him to keep his eyes on the road several times during our short discussion. It was short because between turning his head to speak to me and watching the GPS on his phone every other second scared the crap out of me. At one point we drove in two lanes for close to a minute. All of that being said, I added a filter to the first 27 seconds of the video because I did arrive at my destination in one piece.
It’s no surprise that ridesharing companies like Uber and Lyft are growing at rapid speeds. Riots worldwide cannot stop the multi-billion dollar applications. Fighting technology just does not work when you have consumers backing up the application itself. Such a simple and innovative process but with so much to offer. “I wonder what type of model vehicle will pick me up this time? What will my driver be like and where will they be from? I wonder if we’ll be able to exchange services on this ride.”
Direct access to drivers, reviews, map overviews and a mobile application made the difference when choosing a ridesharing application VS your traditional taxi-cab service provider.
Now, if your personal injury law firm concentrates on car accident victims and you don’t market to ridesharing users, you better get into the game while your chances digitally are still feasible. You do remember how difficult it is to obtain a “car accident attorney” spot on Google, right? Well, ridesharing will be no different.
In 2015, Uber took 29% of the taxi service market and this continues to increase every year. While Uber drivers are locked in and online via the Uber application, both the driver and passengers are covered by Uber’s insurance policy which policies up to 1 million of total liability coverage.
Assuming your driver is geographically inclined, I would say yes BUT as the 27-second clip showed, not all drivers are familiar with their own cities.
How do you market to Ridesharing users as a law firm? No different than you’ve been marketing to everything else. As technology evolves, your areas of practice will evolve as well. Preparation is key.
Ridesharing terms are quickly becoming more competitive daily. Los Angeles searches bring back close to 800,000 google results as of today.
Law firm marketing is not cake but if you stay ahead of the game, the rewards are endless.