Blogging is an often overlooked medium for attorneys and overall for business everywhere. You can have the best marketing in the world but still not be able to connect with clients. Why? Your website is great, you know what you’re doing in the field and you know how to talk to people. So why are you not connecting? This can be because you don’t have a blog or a very good blog at that. Even though you are a lawyer who always wants to be presented in the most professional way some clients need a softer approach. They need a conversation that explains things in layman’s terms. That is where a blog comes in. For the reader, they get to see news about cases you’ve taken on and learn about the latest rumblings in your firm. They will also have a better understanding of how the law can potentially affect them. But you’re not a blogger so how can you maintain a high-functioning blog? That’s easy, we have legal writers just raring to go and ready to write for you. Our online marketing firm consistently maintains a nice flow of content on your site which also helps with your SEO rankings.
Unlike practice area pages and main website content, blogs regularly add unique content to your site. You can have weekly, professional blogs that have SEO optimization included. Since the blogs are more conversational they also give you something to share on your social sites. If you have a firm update, your weekly blog post can be tailored to highlight that event. When a post is shared on social sites this will increase your inbound links, improved SEO results, and your online visibility. Social influencers will also look towards your page for industry advice and other relevant content to share. Through the use of a blog, you will build a reputation for being a thought leader in your field. You build trust amongst your readers and followers by answering questions potential clients are curious about and by being in the know with current events and how the law applies. Staying current is crucial to your firm. No one wants to hire an attorney who has no idea what is going on in the world. A blog is one way to do that.
Don’t fret if you don’t already have an established blog or your blog just isn’t making the impact it’s supposed to. Our legal writers and digital marketing professionals are ready to get you started. We get to know you and your voice and never produce generic content. You will never look or sound like other law firms, only to yourself. Our law firm marketing team is here to take your firm to the next level with innovative designs and compelling content. Without a professional blog, you are already falling behind the curve. So, let’s start the conversation together. Contact us today.