Online marketing strategies are evolving rapidly. Below given are the 6 strategies that you should adopt immediately:
Your website can get you real business
Update your website every week, at least, with fresh content through blog writing. As per a survey conducted by Hinge Marketing, 77% of law firms find new clients via their websites. This finding indicates the high usage of internet by people, who are looking for legal advice. Therefore, make sure you are an active blogger.
Visitors looking for legal information would like to get their hands on free stuff. Offer them an e-book or an exclusive video with you explaining something legally valuable. The more they would see you, the more they would be encouraged to get in touch with you. Ask them for their email and other details in return for the free items. Keep these details safely, as they are useful leads.
People are in the habit of checking reviews before spending their money, be it products or services. They would want to visit a law firm, which has a good track record. You should go through popular review sites like Yelp, Avvo, Trustpilot, personalinjury.com and Angie’s list.
In case, you do see a negative review, you should apologize for the inconvenience caused to the client. Next, send him an email and try to compensate as much as possible. Most clients with a bad experience calm down when they receive an apology. When you realize that the client is pacified, request him to modify the review.
Earlier trends pointed towards short keywords but now search engines especially Google focus on long keywords too. Therefore, instead of just optimizing your website content for keywords like ‘Lawyer California’’ or ‘Lawyer firm New York’, you should pay attention to keywords with more words like ‘personal injury lawyer with a free consultation.’ Empowered with web content containing both short and long keywords, your website would appear more frequently in the search results.
Your firm should have a presence in all of the social media websites – Facebook, Twitter, LinkedIn, and Google+. Create hashtags, post updates, and take part in discussions related to your field of expertise. With people spending a minimum of 15 minutes every day on social media, it is an excellent platform from where you can get most relevant leads. If you were regular and active, people would know that they could turn to you for legal advice. You would find people asking you for advice about their legal matters. It is then you could ask them their details and fix an appointment for a consultation.
Newsletters are important because they do not let the prospective clients forget you. However, a newsletter could easily become annoying for the recipient if it does not have interesting content. A variety of companies offers automated newsletter service. Once you hire their service, you need not do anything. The company would prepare content on your behalf and it will be sent to all your leads. It will also measure the success rate of the newsletter campaign and ensure that your clients find the newsletter interesting.