Why Social Media Is An Effective Law Firm Marketing Tool
14 July 2017
It seems like everybody has a social media page. Whether it is a on Facebook, Twitter, LinkedIn, Google Plus, YouTube or Pinterest, social media has become a big part of our daily lives. While many people use social media to connect with friends and family members, it also brings limitless possibilities for businesses. Law firms depend on attracting new clients to survive. Yet, far too many either lag behind or have virtually no social media presence at all. It is one of the most important components of law firm marketing.
How Social Media Can Build Your Client Base
More law firms have discovered that an effective social media campaign makes cents–as in dollars and cents. When performed correctly, it can instantly increase your firm’s presence to the right people who may need your services. However, it is important to understand that not every social media campaign is successful. Here are some ways to maximize your chances for success.
Choose The Right Social Media Platform
Not all social media sites are the same. Each brings its own unique strengths and characteristics. Choosing the right social media platform can often make the difference between success and failure. Here is a quick synopsis on the most popular social media site and how they can impact your law firm marketing.
- Facebook: Facebook is the most popular social media site and is used by millions of people around the world. It provides an effective marketing tool to engage with clients and potential clients with daily updates or fun facts about your law firm. Facebook is most effect for building an audience of current and potential clients. Once your firm has built a base, you can share pictures, videos and engage with your audience. One of the site’s best business features is creating Facebook ads. They are proven to create strong leads that lead to increased business.
- Twitter: Twitter provides several advantages. It allows firms to share quick pieces of information along with photos, driving more people back to your website or landing page. Because there are a limited amount characters, each tweet needs to be enticing and engaging to attract the attention of followers. Try to use interesting quotes or questions related to a link that pertains only to your current and potential clients. Twitter also allows users to incorporate polls, GIFs and brief videos to engage with followers. Mastering the use of hashtags is also an effective law firm marketing tool unique to Twitter.
- LinkedIn: LinkedIn is the most popular choice for those who are looking to increase their business contacts. When used properly, it is also an effective marketing tool. Although it is more known for networking purposes, LinkedIn also has great additional features, such as company pages, groups, InMail and “Get Introduced”. By joining a LinkedIn group, you can engage with many of the people in your own industry and showcase your law firm.
Take Your Business to the Next Level with Innovative Law Firm Marketing
Unlike most SEO companies, WebsLaw specializes specifically in law firm marketing. Their team of SEO professionals can provide a variety of digital marketing solutions to increase your firm’s web presence and bring in more clients. Whether you need a new website design, social media campaigns or 24-hour round the clock marketing solutions, the team at WebsLaw does it all. To learn more how to build your social media campaign, contact their digital marketing professionals today.