It would be wrong to underestimate the power of good content. A website with good content gets repeat visitors and most of the first-time visitors spend a substantial amount of time on it. It surely helps in the SEO and makes the law firm popular as well. Despite being aware of these two advantages, the content of numerous law firm websites fails to capture the attention of the visitors. The most common drawbacks of such content are:
The content should not look like advertisement. If your webpages only talk about past cases and how well the lawyers can handle any case, they are no less than advertisements. The webpages are publicizing the lawyers’ capabilities. A visitor would not be impressed by such information. As every visitor is skeptical, he could take it as bluff because in this day and age, everything can be fabricated.
The only way to convince a visitor is by supplying him with information. Inform him of his rights and teach him about law. It is a good idea to keep only a limited number of pages that talk about your lawyers and services. You should focus on your blog. Beef it up with posts on various issues related to your practice areas. On your homepage, provide a list of new posts so that the visitor can read them right away.
Your views could be similar to those of a lawyer of another law firm, but make sure that your sentences are framed differently. Duplicate content is always frowned upon by visitors as well as by Google. If your website has content, which already exists on another website, Google will declare it a duplicate and may stop indexing your website altogether. Hence, in any case, avoid plagiarism and use tools like Copyscape to check if your content is original.
Google will also flag duplicate content existing on your website. For instance, if two pages on your website contain ditto sentences, Google will label one page a duplicate. By using canonical tags and Meta tags, you can resolve this issue.
Generally, a webpage with a minimum of 500 words looks fine. It is important that you be succinct and only talk about the topic. 500-word content on every webpage ensures complete engagement from the visitor. Reading and understanding content of this length never consumes too much of time. Furthermore, from the SEO point of view, 500-word content is ideal. If you already have too much of content and you think it is crucial, you could shift it to another page. Create a Read More tab on the original page and connect the two pages.
It may sound lame but a host of websites does not have the right keyword density. If you have too many keywords, Google may declare the content spammy. Usually, 1% keyword density is enough to attract the attention of search engines. Therefore, you should only select most powerful keywords from the keyword list.