Content is everything. It’s what makes people go to your site. With the right content, people out there looking for your services will find you. The more you update your content, the more search engines will stop by to visit your site. And when search engines look at your site more, you can achieve higher rankings.
That’s what we do here at WebsLaw. We know what your clients want and the content we produce reflects just that. We gather important information about your firm and make sure the content and design connect you with the people out there looking for you.
New content means search engines will visit your site more often and more visits mean higher rankings, depending on the content provided. Search engines often use high-tech programs to index your site based on keywords, links to the site, and also how often you update your content. In other words, your content needs to be good and be strategically written for the people or clients you want to target.
You want to be friends with Google as it’s one of the most popular and frequently used search engines out there. As one of the most important search engines, websites need to be constructed taking into consideration their standards. In other words, update your site at least two to three times a week. Updating your content frequently with Google-friendly information will make your site rank higher. Blogging is one of the most effective ways of doing so as you are adding images as well as fresh content.
As new content is published you may want to add new keywords that will attract new clients. Articles should be optimized with relevant keywords. For example, if your firm focuses on criminal law, each time you add new content, include keywords relevant to your areas of practice. Just remember that Google doesn’t care much about a number of keywords but rather the quality of the content. Your SEO and SMO campaign should not be based solely on keywords or keywords phrases. Your content needs to flow naturally and it should not be written around a keyword.
Fresh content gives you more authority in Google’s eyes. The more informative your articles are, the more authority your pages will have. News or law updates can also help you have more authority. As long as the fresh content is relevant to your particular practice area, location, and written with the best quality possible, you are on the best path to successful rankings. You want users to become loyal and the only way to accomplish this is by providing something that’s engaging and worth their time.
Your audience should know what’s going on recently in your field of expertise. This is exactly what fresh content is all about, adding that freshness everyone craves. It’s also the only way for potential clients to know your business is still open and better than ever!
WebsLaw will add the freshness your site needs. Remember nobody wants to go to a place that offers old stuff. Keep your content fresh and people will keep coming back for more.