If you want your site to be more navigable and user-friendly, build a good sitemap. But what are sitemaps? It’s the process of shaping your site and giving it some clear structure. In other words, you need a sitemap before designing your site. It’s the foundation and cornerstone of your design. This effective planning tool will help you clarify and simplify your content in a way that it attracts more clients. Also, you will be able to eliminate unnecessary content or pages. You need a clutter-free site where every visitor will know exactly what you offer in just a few minutes.
This is your main purpose and the reason why clients seek you. Concentrate on the areas that attract more clients to your firm and include some sub categories with those practice areas that may not be as popular. A sitemap can help you decide exactly what you want in your site and it will also help you cut parts that are not necessary or deviate from your main focus. You don’t want potential clients confused when visiting your site. It’s important you determine the goals of the website ahead of time. Knowing what you want can save you time, money and energy. Your sitemap should reflect just that.
This is a big no-no. If you feel that one page covers two topics, why not making two pages or link the content? It’s good simplifying your site with less pages. Duplicate content should not be an issue when you use a sitemap as you only create pages when you truly need them. However, when you don’t have a sitemap, you may not realize you have duplicate content. If there are two similar pages, search engines will pick the one considered more important.
Sitemaps should be accessible to everyone in the team. Whether a designer, project manager, web developer, or anybody else in between, teamwork is always the best approach to accomplishing great things. It’s the philosophy and strategy of many successful companies out there and it never fails. A sitemap keeps everyone on the same page and it can also help the whole team see how the project is progressing and what’s missing.
Besides making your site easier to navigate, you are also more visible to search engines. You can link changes made to the sitemap to search engines faster. You will also rely less on external links if the sitemap is linked to a website. Sitemaps also help with repairing internal linking. If you are updating many pages or if your website is relatively new, site mapping may be the best approach to the success of your site project.
Allow us to create a site that captures your essence. Talk to us and we will help you figure out what’s necessary and what’s not. After organizing your content during the early stages of your project, you will understand why your site was in such desperate need of a sitemap.