If you have a website but don’t have an effective PR (Public Relations) campaign in place, it’s fair to say that your law firm is not available to a large number of people from your target audience. Sure, search engine optimization (SEO), digital marketing, and AdWord campaigns are core elements of any online marketing strategy, but creating sophisticated PR campaign solutions that fit your big-picture goals is just as important to increase profits, boost traffic, and reach your full potential.
That’s why WebsLaw has a team of PR specialists and writers with a strong background in the legal industry and journalism. Our digital marketing firm, which is one of few marketing companies that work exclusively with law firms, is focused on providing innovative PR campaign solutions to our clients.
Running an effective PR campaign is no easy task, as it requires you to put tons of time, energy and effort into it, stay consistent with your PR strategy, and constantly track your progress to make sure that you’re not wasting your energy, time, and money for nothing.
We imagine that you and your partners at your law firm are busy working with your clients and handling their legal cases, and adding something as time-consuming as running a PR campaign would be a herculean task. Luckily, our marketing experts at WebsLaw can help your law firm reach its full potential by doing what we do best while allowing you to focus on running your business.
“Wait, but why can’t I run my own PR campaign on my own?” you might be wondering. It’s very simple. PR isn’t just about press releases anymore. The ever-evolving universe of digital marketing dictates new rules for the legal industry, which has never been more competitive before, and you need to comply with these rules to stay afloat.
An effective and comprehensive PR strategy must consist of all of the following elements:
Can you really do all of these things (and many more) effectively without sacrificing sleep, rest, or even your main work? We doubt it. If you truly want to boost your law firm’s visibility, image, and credibility in the eyes of potential clients, there’s no going around the fact that you’ll need help from an effective PR campaign team.
We don’t want to sound like 99% of all online marketing firms out there, but your potential clients will be more inclined to pay for your legal services if your PR campaign strategy is fulfilling the results you need, and our marketing experts at WebsLaw are prepared to show you what your full and undiscovered potential looks like.